Organic Scottish gin, Lind & Lime, has become the first UK spirits brand to launch a bespoke and reusable furoshiki gift wrap, based on a tradition that has been a part of Japanese culture for over a millennium. It is estimated that Brits use 227,000 miles of wrapping paper each year - enough to wrap the island of Guernsey.[1] Lind & Lime’s furoshiki wrap offers a zero waste alternative to gift boxes.
Available in two patterns and made from 100% organic cotton, once the gift is unwrapped, it can be tied into a scarf, hair accessory, bag, or pocket square.
Fraser Walker, sustainability executive at Lind & Lime, said: "Being organic accredited, B Corp and produced using 100% renewable energy, sustainability is at the heart of Lind & Lime.
“While we already use recycled glass for our bottles, we wanted to take this one step further and look at a way we can make a difference with our secondary packaging too. We settled on furoshiki, the centuries-old tradition of eco-friendly gift wrapping in Japan, and designed a stylish bespoke 100% cotton wrap wrap, blending the elegance of this traditional Japanese art with the aim of raising awareness about the vast amount of wrapping paper waste.
“Each wrap can be reused, repurposed, and loved for years, keeping unnecessary packaging out of the bin and giving you something beautiful to hold on to, or pay forward. In a time when regifting is becoming more popular, what better way to present a gift than with a versatile, reusable furoshiki wrap that adds both meaning and sustainability.”
The furoshiki wrap follows Lind & Lime’s organic certification in 2023 and becoming the fourth Scottish gin to achieve B Corp accreditation earlier this year, further solidifying its position as a leader in ethical business practices within the spirits industry. Furoshiki wrapped bottles of Lind & Lime are available from The Leith Export Co. for £42.
